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Pure Life Paddle Boards, and the lifestyle we promote, is strongly inspired by the PURA VIDA spirit of Costa Rica. 

Although “Pure Life” is the direct translation, the true meaning of “pura vida” goes much deeper. This phrase embodies a way of living where family and community are the priority; where successes are celebrated, no matter how large or small; and where enjoying life at a leisurely pace, yet to its fullest, is the norm.

We, at Pure Life Paddle Boards, want to help you discover this pura vida spirit. With lives becoming more fast paced and it becoming increasingly difficult to disconnect ourselves from work, stand-up paddle boarding is the answer. As one of the fastest growing sports in the world, paddle boarding allows for you to step onto the water and reconnect with family, friends and the environment itself.


Our world provides an incredible diversity of outdoor and paddling opportunities for us to experience and enjoy, and there is no place where this rings truer than right here in British Columbia.

Pure Life Paddle Boards is proud to partner with three specific charities that promote a the benefits of being on the water, as well as sponsor many other local initiatives:

-StandUp4GreatBear is dedicated to protecting our coastline and ensuring the health and well-being of the coastal ecosystems and those that rely on it. 

-Keep Calm Paddle On (KCPO) is committed to helping combat the stigmas that surround mental health issues while promoting paddling as a way to reduce stress, decompress and help take care of your mind.

-Monster and Sea is committed to helping families battling cancer, making sure those families know there is a community of people that love them and are here to support them in their battle. 

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